Cars are becoming interchangeable modules – and one only needs so many versions of the same thing. Red or white or blue? A larger – or smaller – touchscreen?
GM’s announcement earlier this week about the mass die-off of its passenger car lineup was accompanied by soothsaying about the company’s “transition(s) to self-driving electric” cars.
How, exactly, will GM “focus” on such vehicles (trucks/SUVs) when the 50 MPG CAFE fatwa goes into effect come 2025? And what is Barra up to, given she has to know that not a single truck or SUV GM makes – or can make and still qualify as a truck or SUV – rates anything close to 50 MPG?
https://www.ericpetersautos.com/2018/11/29/the-great-winnowing/
GM’s announcement the other day that it will no longer make cars – or rather, just a few – follows Ford’s previous announcement along the same lines.
Chevy will lose more than half of its currently available passenger car models, including the full-size Impala sedan, the mid-size Cruze and the compact Sonic. Plus the functionally viable Volt electric car, which gets the noose for probably just that reason (separate rant; see here for more about that).
Ford has already shed its entire Mercury division and GM its Oldsmobile, Pontiac and Saturn divisions.
More will inevitably follow…
There is much less in the way of meaningful distinction between the “entry level” car and the “entry luxury” car and the “luxury car” than there once was. Try finding any car without AC and power windows – or even an LCD touchscreen, for that matter. The differences which used to exist between a Chevette and a Sedan deVille no longer do…
One of the few points of departure still extant is rear-drive vs. front-drive layouts, the latter being historically (and currently) associated with lower-tier cars while the former has long been the defining characteristic of something a cut-above.
And now Cadillac won’t have that, or not much of that.
Has Mary Barra thought about this? Or is it part of the plan?
To slow-motion euthanize Cadillac?…
Every car company, just about, has committed to building several electric cars, at the least. Some – like Volvo – to building only electrified cars. But without something different under the hood – electric motors and batteries being pretty much the same, other than some being larger, others smaller – why even bother with these brands?
Especially brands like Porsche – which is among the EV beguiled. A silent (and shiftless, electric motors are one speed) Porsche is like a 2×4 among the stacks of them at Home Depot. Would you pay four times as much for the 2×4 that has “Porsche” stamped on it?
Cars are becoming interchangeable modules – and one only needs so many versions of the same thing. Red or white or blue? A larger – or smaller – touchscreen?
This homogenization of transportation may not be deliberate – it’s mostly the result of decades of government mandates, which have had the effect of imposing a general sameness on vehicle design – but it serves a definite purpose:
It detaches people emotionally from cars – and from driving…
Cars are becoming places where you sit for awhile.
And this is probably exactly what GM – and Ford – ultimately have in mind. This isn’t even a wild-eyed supposition. They have said so – openly. GM’s announcement earlier this week about the mass die-off of its passenger car lineup was accompanied by soothsaying about the company’s “transition(s) to self-driving electric” cars.
Which gives the lie to the odd prattle about “focusing on trucks and SUVs,” the fatuity eructed by Mary Barra and her amen chorus when the death knell tolled. How, exactly, will GM “focus” on such vehicles when the 50 MPG CAFE fatwa goes into effect come 2025? And what is Barra up to, given she has to know that not a single truck or SUV GM makes – or can make and still qualify as a truck or SUV – rates anything close to 50 MPG?
What was it Sherlock Holmes said?
The game’s afoot!
Be seeing you
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Kenneth T. said
50 mpg (and more) has been a thing for quite some time now. The technology has just been suppressed by big (daddy) oil companies – and they aren’t the only ones.
I first leaned this knowledge in the early 80’s.