Politically correct desperation. Things are getting tougher in the UK.
One might have thought, with the advent of remote-control killing and combatant-free warfare, that it would be the easiest thing in the world to lure new recruits into the military in the twenty-first century, especially given the rapidity with which entire professions continue to disappear. Where in the world can a young person find a well-paying, salaried position with good benefits, a pension package—and even healthcare? Where else can one find a job guaranteed NEVER to disappear, no matter what future technology may bring?
All of those perks, and the progressive removal of soldierly risk from the war equation, have still not sufficed to fill the ranks, even as the Iraq fiasco fades fast from popular cultural memory. Witness the British Army’s recently launched, bold marketing campaign, which targets, well, anyone! Read the rest of this entry »
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