Opinion from a Libertarian ViewPoint

Israel Project President Urged Funders to Anonymously Promote Pro-Israel Messaging – LobeLog

Posted by M. C. on September 30, 2018

…and offered Jeff Bezos’s acquisition of The Washington Post as an example of “investment in narrating the dialogue of history.”

Facebook is OK for Israel, Russia not so much.

Guess which calls the shots in US congress.

A pro-Israel advocacy organization, The Israel Project (TIP), was identified last week as operating a series of Facebook groups as part of an under-the-radar effort to spread pro-Israel messaging without identifying the source of the content. Its media strategy, however, was much bigger than that.

A message published on an online forum by TIP president Josh Block, and discovered by LobeLog, reveals that the Facebook groups documented in Al Jazeera’s still unaired documentary, The Lobby-USA—clips of which were published by The Electronic Intifadalast Thursday—were merely the beginning of Block’s ambitions for unbranded media platforms promoting his message.

The clips published last week show David Hazony, managing director of The Israel Project, acknowledging, “there are things that we do that are completely off the radar. We work together with a lot of other organizations.”

Hazony adds, “We produce content that they then publish with their own name on it,” but doesn’t provide the identity of the “other organizations.”

Another Israel Project employee, Jordan Schactel, was recorded saying:

So we have a lot of side projects that we are trying to influence the public debate with. That’s why it’s a secretive thing. Because we don’t want people to know that these side projects are associated with The Israel Project…

The Israel Project is frequently cited in the media promoting a hawkish agenda of opposing the Iran nuclear deal and, more recently, supporting the Trump administration’s decisions to move the U.S. embassy to Israel to Jerusalem and cut all U.S. aid to Palestinians on the West Bank and East Jerusalem Authority, as well as to the UN Relief and Works Agency (UNRWA).

In his message to the JFN attendees, Block appeared to map out the contours of a possible sweeping influence campaign orchestrated anonymously by TIP.

Block told the group:

TIP was founded in 2002 based on the recognition that “they who control the media, define the narrative—and they who control the narrative secure the outcomes they desire.


What is “MEDIA” today? Much has changed about where people get information and how they absorb it—but recent political and other events underscore the shift in media and the power it possesses to affect real world outcomes.


WHAT is the value of helping define the topography of truth? When Putin says “there are no Russian troops in Ukraine” and it is reported and repeated, does it eventually become true?

And he boasted of the success of the unbranded Facebook groups disclosed by Al Jazeera. He wrote:

In 2017, TIP’s Future Media Project (4 non-TIP branded thematically appropriate nice social media communities—500K left-leaning women under 30; 300K women 35+, 300K men 30-50 & 500 men 40-60)


These audiences grew from nothing to getting a subscriber base of over 1.6 million, thru sharing friends—who trust them more then anyone else— reaching over 1.8 billion active users in a year, with no paid advertising.


AND that means we produced videos that were watched over 379 million times, of which 40% was the highly messaged pro-Israel content that produces an average 9.8% move from negative or neutral to favorable toward Israel.

Block observed that “there are billions of dollars [of] capital at rest in our community, philanthropic and otherwise” and offered Jeff Bezos’s acquisition of The Washington Post as an example of “investment in narrating the dialogue of history.”…

Be seeing you


Hey Beaver, teacher said if it wasn’t true they wouldn’t allow it on the ‘net.

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