He used his considerable celebrity as a clarion call to just how fragile our food production industry is while those with zero skin in the game sit around and make demands on it.
https://tomluongo.me/2023/02/20/clarksons-farm-another-front-in-the-war-on-food/
Author: Tom Luongo
While I’ve been a big fan of Jeremy Clarkson over the years, I’ve never been proud of him before. Hero worship and celebrity go hand in hand and it’s a dangerous game to ascribe motives beyond self-interest to any celebrity.
But in Clarkson’s case he may have just done something worthy of that.
Clarkson is now on the other side of another cancellation campaign against him for a dig at Queen Narcissist herself, Meghan Markle, in one of his recent columns. And, normally, I would just pass the whole thing off as another of Clarkson’s attempts at controversy because if anyone lives by the adage that controversy is good for ratings it’s Jeremy Clarkson.
The guy is a six-foot-four-inch Streisand Effect with bad teeth.
But in this dustup with Queen Meghan, Clarkson did something completely out of the ordinary for him.
He apologized.
Twice.
James Delingpole and I roasted Clarkson for apologizing on a recent podcast we did. And it speaks directly to not having heroes in this world of near infinite political leverage. But, having just watched season two of his latest show, Clarkson’s Farm. I think I know why he apologized.
One of the great things about Top Gear was the refreshingly unapologetic nature of the hosts, Clarkson, James May and Richard Hammond. They all said things we weren’t supposed to say in public. And we loved them for it.
There’s an entire cottage industry of Top Gear making fun of ethnic group X on You Tube that I didn’t know about until recently. Oh, those memories. But as I think about it now I wonder why I’d never seen these before?
Google algorithm, would you care to contact me and explain why after years of watching car videos I was never offered one of these until the campaign to rid the world of Clarkson kicked into overdrive?
I’m sure ChatGPT’s Dan persona will tell me, it’s just coincidence, Tom.
Clarkson is no stranger to controversy, it’s part of how they built Top Gear into the biggest show IN THE WORLD. We know the story of how the the Holy Trinity of Cars moved from the BBC to Amazon. Clarkson punched a producer and he was fired.
They were also getting stale, visibly older after chafing under the BBC’s rules and, rightfully, wanted to cash in on a big, fat golden parachute of a contract. So, did Clarkson ‘engineer’ their exit from the BBC? It’s a fair question which I don’t give a damn about.
Enter Amazon and The Grand Tour was born.
But the same imperatives that ended their run on Top Gear also ended their run on The Grand Tour — the pace, the toll and the one thing no controversy can outrun, time.
So, an aging Clarkson sold the perfect fish out of water story to Amazon: Jeremy Clarkson, the ape who can’t use a screwdriver, was going to run a farm in the midlands.
Hilarity ensues….end scene.
While I liked season one of the show, it had that same lack of spontaneity that plagued both later seasons of Top Gear and The Grand Tour. What it didn’t lack, however, was the craft Clarkson had honed as a storyteller over the past three decades.
Because Clarkson used this platform to educate millions of people of how how fucking hard it is to scrape out a living as a farmer. And after a year of toil and his massive investment of time and outside capital from his “other job” Clarkson ended season one with a princely profit of £144.
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