There is a saying that goes, if you’re not paying for the product, you are the product. But what if you’re paying for it – and you’re still the product?

Welcome to your next new car – previewed at the Consumer Electronics Show in Vegas earlier this month – in which you’ll be surrounded by new technology designed to “monetize” everything from your musical preferences (it knows which stations you like) to where you like to go (it keeps track of where and when) and what you like to eat.

Perhaps even what you look at as you drive.

The cameras so many new cars come with already will soon be pointed at you. You’ll be surrounded sensors, too – in the seats, in the dash – anywhere they can be put where data about you can be mined.